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I grew up looking at this sign often and I never realized how funny it is. It was just some thing that was always there. Street Rd. Nothing special about it, nothing funny about it, it was just the name of the road. This is a Road named Street. Street Road. It wasn’t until I took my wife to visit the area where I grew up and she looked at it and said “Street Road. That’s funny“. Suddenly, I saw the name in a new light. Why would you name a road Street Road? Sometimes you overlook things that are right in front of you, because they blend into the everyday surroundings. This is why it never seemed funny to me that near where I grew up we have a road named Street Road. (The word road is beginning to look like not a real word.) I always told new employees in my company that I really valued their input and questions when they started working. They were the only people who didn’t have the rose-colored glasses on, so they could see things that I could no longer see - for me, it was all normal. I had to rely on the newcomers to let me see things in front of me that maybe needed addressing, or changing. But it had become so familiar to me, that my eyes just glazed over when I saw it. There was an exercise I did in graduate school to help with noticing things as they are. It involves touching objects — calling them by their name, then moving to the other side of the room and touching a different object, then calling it by its name. As in, I would touch a chair and say “chair“. Then cross the room and touch a backpack and say “backpack.“ The second step is starting to move faster — touching objects and calling them by the names of things they are not. Example: I would touch the chair and say “orange juice.“ And then cross the room and touch the backpack and say “vacuum cleaner.“ The goal of the exercise was to disconnect the defined name of an object from the object itself, so that you stopped ignoring something because it had a specific name (and therefore a finite and specific value) and started focusing on objects for all the value they had. When you looked at the chair, you didn’t see all of the detail, or dirt, or scratches. You just acknowledge the “chair” and then moved on. This exercise helped me to focus on the specifics and the details of objects by disconnecting the object from its predetermined, and agreed upon, name. In business, we can potentially get ourselves in trouble if we use the same solution for every problem. We ignore the details in front of us, keep the status quo, because change is scary and difficult. But what if we challenged ourselves to see new solutions? New options for situations we have looked at every single day? Well then, the possibilities are endless. We can look for our own personal Street Road. (Still funny.) Seattle, Portland, New York, Philadelphia, Boston, DC, Los Angeles, San Diego, Dallas, Austin, Chicago
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