I had the opportunity to Emcee an event here in Seattle this week that was a graduation of nine companies from a start-up accelerator. As I spent the week meeting and listening to the pitches of the budding CEOs, I was struck by the importance of story and presentation.
Each company had a great story, and some AMAZING technology. The start up accelerator had some great stories as well, and a great track record of helping entrepreneurs find their mission and realize their dreams. As each company's CEO stood up and talked for their six minute presentations, they were only able to partially tell the whole story of what they do.
I started teaching a story structure I learned years ago that is close to the same structure that Pixar uses for their movies:
This basic structure is based on all fairy tales. It can be adapted to whatever need you might have - even a new company:
There are really only three parts:
It's an easy structure, one that we all recognize and can use to help make people understand why we have created the company we have created, or why our software solution exists and what problem it solves. It also helps us see what the future will look like with our new solution.
Ask yourself: am I telling the whole story? When I send emails - am I telling people: 1) what I am working on, 2) what I need and, 3) what I hope to accomplish - or am I not telling the full story? When you tell the story of your company, can you tell the whole story?
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